The Full Story
Case Studies
Here, I will share the thought process behind my Creative Director Roles in recent projects. From concept work with hyper focused marketing goals to directing interviews and editing composited images with stop motion photography to create attention grabbing and doom scroll stoppers, that engage with the viewer in multiple levels.
Liquid Death Spec Ad
Wanting to take on a big challenge, I noticed I was reminding friends to drink some water and staying hydrated. Working on an Ad Campaign that would promote that message and mimic the brand's sense of humor and visual guidelines was a more effective way of communicating the message. To my surprise, Liquid Death's Creative Director engaged with my post and loved it.
Co. Lectivo Cocktail Bar
A chic and trendy cocktail bar in one of the smallest and most popular surf towns in Puerto Rico. We wanted to create a stop motion animation that would help stop doom scrolling and grab the viewers attention, stop motion animations are known for their high rate of viewer engagement due to frame rate and movement/ motion blur differences from real life to animations.
