Rincon Beer Company
In every sales pitch, distributions meetings or industry expos, the marketing team would focus on telling the brand’s story verbally, this of course takes a lot of time and has many different aspects that can alter the way each presentation is pitched.
The Problem
The brand needed a visually engaging brand video to tell their story and appeal more easily to the industry market that is interested in exporting the brand to their next market and have a bigger presence in the market as well as better brand recognition.
The Why
Rincon Beer Company, being primarily known as a micro brewery/ restaurant, people would know the brand but would not even know where to get their products, outside of the establishment. That way people that come visit Rincon Beer Company, would leave with the knowledge that they can find RBC’s products in the capital and all over Puerto Rico.
The Solution
Designed, produced and directed the brand’s story video, hyper focusing on showcasing the high quality ingredients they use, the underdog mentality they posses and the seriousness behind their brand. Making clear that this brewery/ restaurant is making a big name for themselves, that they have big plans and can become a big name in the Caribbean craft beer world.