Colectivo’s new location was previously known as a “cheap” pizza place. Colectivo had bought out that space and turned it into a beautiful modern looking cocktail lounge offering high quality cocktails and avant-garde pizza recipes.
The Problem
People's perception of this location was that you go in there to get cheap pizza and cheap beer. With the new name, concept and re branding, it was certainly not a cheap pizza and beer establishment. Changing that perception was the challenge presented.
The Why
Colectivo wanted to spread the word on social media platforms like INSTAGRAM and Facebook that they offer high quality cocktails and creative pizza recipes for an upscale pizza dinning experience.
The Solution
An online marketing campaign, including photos, website hero image design and stop motion video series that would spread the message by showing their brand vibe and upscale dinning atmosphere.
Co. Lectivo Cocktail Lounge
Photos for Social Media
